Think you’re ready to start exporting your product? Greg Sandler, Editor and Publisher of ThinkGlobal, answers five key questions on the American Express Business Trends & Insights website.
Get advice on what it takes to go global. Taking your business global requires an understanding of how your product will fit into the marketplace of a country that has a whole different set of rules and cultural norms than you are used to at home. Do your homework and then get going.